Cashify expects pricier iPhones to lift trade-ins and refurbished demand

Cashify expects higher new iPhone prices—now nearing Rs 1 lakh for base models—to increase buybacks within 30 days of launch and accelerate over 60-90 days. Apple accounted for 65.3% of its refurbished sales in 2025, with iPhone 13-15 expected to draw value-conscious buyers.

— Source publishedTue, 15 Sept, 2026, 06:12 IST·First seen Tue, 15 Sept, 2026, 06:28 IST·Source Times of India · Business

What happened

Cashify expects costlier new iPhones to lift Indian trade-ins and refurbished iPhone demand, particularly for iPhone 13-15 models. Higher new-device prices may

Key facts

  • Apple accounted for 65.3% of Cashify refurbished smartphone sales in 2025
  • Apple represented 32.6% of all Cashify device buybacks
  • iPhone 13 represented 6.93% of smartphone buybacks
  • iPhone 13 accounted for 15.5% of refurbished demand
  • Buybacks are expected to increase within 30 days and accelerate over 60-90 days
  • New base-model iPhones are priced close to Rs 1 lakh

Why this matters

Prioritize partnerships with Apple-focused trade-in, financing, and warranty providers to capture growing demand for certified pre-owned iPhones as flagship prices rise.

What to watch

  • Official India pricing for the next iPhone lineup and the price gap versus prior base models.
  • Cashify and rival trade-in quotes for iPhone 13, 14 and 15 during the first 30 days after launch.
  • Share of trade-ins completed versus consumers choosing to retain older phones.
  • Refurbished iPhone 13-15 sell-through rates, days of inventory and realized resale prices.
  • EMI financing approval rates, consumer credit conditions and festive-season demand.
  • Apple, Amazon, Flipkart and large retail-chain exchange promotions that could divert trade-in supply.
  • Increase guaranteed buyback campaigns around iPhone launch windows, with highest offers for iPhone 13-15 models and rapid at-home pickup.
  • Secure working-capital capacity and refurbishment throughput before the expected 30-90 day post-launch inventory surge.
  • Bundle certified refurbished iPhones with EMI, warranty, accidental-damage protection and exchange offers to lower monthly ownership cost.
  • Use dynamic pricing by storage, battery health and condition to avoid overpaying as competing trade-in offers increase.
  • Expand partnerships with offline electronics retailers and mobile carriers to capture trade-ins at the point of new-device purchase.