Cashify, OneAssist launch screen protection for refurbished smartphones
Cashify has partnered with OneAssist to offer a 12-month screen protection plan on eligible refurbished smartphones in India. Available at purchase, the plan covers one accidental screen repair or replacement, with a 3% service fee and claims capped at 45% of device value.
What happened
Cashify and OneAssist launched a 12-month screen protection plan for eligible refurbished smartphones in India, covering one accidental repair or replacement.
Key facts
- 12-month Screen Protection Plan
- one-time accidental screen repair or replacement
- 3% of device value service fee
- 45% of device value maximum claim payout
- ₹620 crore FY25 operating revenue
- over 3 crore protected consumers
- 3,000-plus partners
Why this matters
The deal shows how warranty and protection partners can help re-commerce platforms differentiate without building in-house insurance operations, making adjacent insurtech and after-sales alliances attractive targets for similar marketplaces.
What to watch
- Plan pricing and whether it is bundled, discounted, or separately charged at purchase.
- Attachment rate by device tier, brand, city, online versus offline channel, and customer cohort.
- Claims frequency, approval rate, average claim cost, and repair/replacement turnaround time.
- Customer reviews mentioning denied claims, service fees, repair quality, or confusion over coverage limits.
- Cashify's refurbished-phone gross margin, premium-device mix, conversion rate, and return rate after launch.
- OneAssist or Cashify expansion into broader device-protection products or additional recommerce partnerships.
- Similar protection announcements from Amazon Renewed, Flipkart, local refurbishers, OEM trade-in programs, or insurers.
- Promote the plan as a checkout default or recommended add-on for eligible premium refurbished devices.
- Track attachment rate, claim incidence, repair turnaround time, repeat purchase rate, and conversion uplift against unprotected listings.
- Use claims and repair data to refine device grading, eligibility rules, pricing, and inventory sourcing.
- Expand coverage to battery health, accidental damage, theft, extended warranty, and doorstep repair if loss ratios remain controlled.
- Train retail-store and customer-support teams to clearly disclose the 3% service fee, one-claim limit, and 45% device-value cap.