CCI dismisses complaint against Eternal’s Zomato over platform fees and pricing

What to watch

• Any appeal, fresh CCI filing, consumer-court action or intervention by the Central Consumer Protection Authority focused on fee disclosure.
• Changes in Eternal's quarterly food-delivery adjusted EBITDA, net revenue per order, contribution margin and order-growth trends.
• Frequency and size of platform-fee or delivery-fee revisions, including whether fees expand beyond peak periods or major metros.
• Swiggy's pricing, membership, delivery-fee and restaurant-incentive actions following its own margin and market-share priorities.
• Restaurant association complaints, coordinated menu-price changes, or evidence of materially widening on-platform versus offline price gaps.
• Consumer churn, order-frequency declines or social-media backlash after fee changes.
• Maintain or selectively increase platform-fee and delivery-fee monetization, especially during peak-demand periods and in high-density markets.
• Emphasize fee transparency in checkout flows and customer communications to reduce drip-pricing criticism without abandoning the underlying charges.
• Use the reduced antitrust overhang to pursue restaurant advertising, loyalty and subscription monetization more aggressively.
• Expect Swiggy and other rivals to test targeted delivery-fee waivers, membership perks and restaurant-funded discounts rather than broadly matching fee increases.
• Restaurants may intensify efforts to steer repeat customers to direct ordering or negotiate commission and visibility terms, but their bargaining leverage remains constrained by marketplace demand.