CCI seeks comments on PVR INOX plan to end VPF charges
PVR INOX has proposed discontinuing virtual print fees and upfront producer payments within 120 days of CCI acceptance. Producers would choose between a per-show exhibition fee and a revised revenue-share model, with any collection-share reduction capped at 7.5%.
What happened
CCI invited comments on PVR INOX’s proposal to eliminate virtual print fees and all producer upfront payments. Producers could choose a per-show exhibition
Key facts
- 7.5% maximum reduction in producers' collection share under revised revenue-share option
- 120 days to discontinue VPF and upfront payments after CCI acceptance
- October 1, 2026 public-comment deadline
- September 30, 2025 CCI investigation order
- Competition Act Sections 48A and 48B
Why this matters
The proposal creates a more standardized producer-commercial framework that could influence partnership, acquisition, and content-distribution negotiations across India’s multiplex market.