CCPA, ASCI, SEBI tighten net on greenwashing; brands told to back claims with evidence
Former Consumer Affairs Secretary Rohit Kumar Singh flags greenwashing as a rising regulatory and consumer-protection risk in India. He points to CCPA's 2024 guidelines, ASCI's environmental claims code and SEBI's BRSR Core as converging pressure points forcing brands to substantiate sustainability claims with verifiable proof.
What happened
Central Consumer Protection Authority · Former Consumer Affairs Secretary Rohit Kumar Singh argues greenwashing is now a regulatory and consumer-protection risk
Key facts
- 2024
- 80%
- 35%
- 60%
Why this matters
In diligence, treat unsubstantiated green claims as contingent liabilities—reps, warranties and indemnities on sustainability marketing should now match the rigor applied to financial disclosures.