CCPA fines PhysicsWallah ₹5 Lakh for dark patterns; pre-ticked donation box netted ₹2.47 Cr from 21.36 Lakh users
India's consumer regulator penalised PhysicsWallah for a pre-ticked ₹10 donation checkbox and forced data collection on free courses. The dark pattern extracted ₹2.47 Cr from 21.36 Lakh users; opt-out hit 64% once unticked. McAfee was also fined ₹1 Lakh same day, with 15-day compliance window.
What happened
CCPA fined PhysicsWallah ₹5 Lakh for dark patterns including pre-ticked donation checkbox that collected ₹2.47 Cr from 21.36 Lakh users, plus forced data
Key facts
- ₹5 Lakh penalty
- ₹2.47 Cr donations collected
- 21.36 Lakh users
- ₹10 donation
- 64% opt-out rate
- ₹1 Lakh McAfee fine
- 15-day compliance
Why this matters
Diligence checklists must now include dark-pattern exposure and CCPA compliance posture, since regulatory findings can retroactively reframe a target's conversion and ARPU narrative.
Also reported by
- Inc42 · Buzz — Same time