CCPA fines Zepto Rs 7 lakh in dark-pattern crackdown spanning nine digital platforms
The consumer regulator has levied about Rs 20 lakh in penalties across nine platforms over dark patterns. Zepto received the largest fine for alleged drip pricing and basket sneaking, practices it has since discontinued; other named firms include PhysicsWallah, FirstCry, PharmaEasy and SpiceJet.
CCPA directed nine platforms, including Zepto, IndiGo and BookMyShow, to remove dark patterns and collected about Rs 20 lakh in penalties. Zepto received the largest Rs 7 lakh fine over drip pricing and basket sneaking, which it has discontinued.
Why this matters
No related recent signals were provided; the CCPA action adds regulatory scrutiny to Zepto Marketplace's checkout and pricing practices.
Retail-company signals are accelerating, up +116154% QoQ.