CCPA orders Zepto and seven platforms to remove dark patterns; Zepto fined ₹7 lakh
India’s consumer regulator has acted against eight platforms including Zepto, FirstCry, PharmEasy, BookMyShow, McAfee, Physics Wallah and SpiceJet over deceptive interface practices. The action targets 13 dark-pattern practices under consumer-protection and e-commerce rules.
India’s CCPA ordered eight platforms, including Zepto, FirstCry, PharmEasy and BookMyShow, to remove deceptive dark patterns. Zepto was fined Rs 7 lakh for checkout charges and an added membership fee; other platforms also faced penalties or interface changes.
Why this matters
The order follows recent signals that the CCPA intensified its dark-pattern crackdown and fined nine platforms, while Zepto also appears in India’s consumer-company IPO pipeline.
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