CCPA widens enforcement from misleading ads to dark patterns and e-commerce
India’s consumer regulator has expanded scrutiny beyond misleading FMCG advertising to digital interfaces, pricing, disclosures, product safety and service platforms—raising compliance stakes for retailers and marketplaces.
What happened
Central Consumer Protection Authority (CCPA) · CCPA enforcement has expanded from misleading FMCG advertising to e-commerce, dark patterns, travel, payments,
Key facts
- 206 orders and judgments since 2021
- 10 orders in 2021
- 20 orders in 2022
- 80 orders in 2023
- 38 orders in 2024
- 19 orders in 2025
- 39 orders in 2026 through 1 September
- 13 dark-pattern types identified in 2023 guidelines
Why this matters
Deal teams should diligence target companies’ digital-consent, pricing, disclosure and marketplace practices, as unresolved dark-pattern exposure could create regulatory liabilities and integration costs.