Centre reviews 45 approved basmati varieties to protect ₹50,000 crore export brand
APEDA, with IARI and ICAR, has begun pruning India's list of 45 approved basmati varieties and aligning nomenclature with market-recognised strains like Pusa Basmati 1121. The move aims to safeguard brand integrity behind a basmati export trade that has scaled from ₹3,000 crore in 2004-05 to a projected ₹50,000 crore in 2025-26.
What happened
APEDA · Centre is reviewing India's 45 approved basmati varieties for export eligibility, aiming to prune the list and align naming with market-recognised
Key facts
- 45 varieties
- ₹50,000 crore (2025-26)
- ₹3,000 crore (2004-05)
- 12 mm
- 22 mm
Why this matters
Expect consolidation pressure on millers tied to delisted varieties—scan for distressed seed-supply and processing assets aligned to Pusa 1121 and other retained strains.
What to watch
- Final notified list of retained varieties and transition timeline
- EU GI registration progress and Pakistan's parallel GI claim status
- Kharif 2025 sowing mix shift in Punjab/Haryana basmati belt
- Quarterly basmati export volume and unit realisation data from APEDA
- Listed rice exporters' commentary on procurement cost and margin guidance
- Exporters (KRBL, LT Foods, Kohinoor) reposition SKUs around approved varieties and lock procurement contracts on Pusa 1121/1509
- Seed companies accelerate licensing of approved IARI strains; delisted variety seed inventories get written down
- APEDA tightens registration-cum-allocation certificates and DNA-fingerprinting protocols at ports
Also reported by
- BL · Consumer & Economy — Same time