CERA bets on luxury with CERA Luxe, targets doubling premium revenue and 100 new stores
CERA Sanitaryware is chasing premiumisation via its luxury brand CERA Luxe, aiming to double its ₹40 crore revenue while expanding Style Gallery stores by 100 and targeting 15% overall growth on a ₹2,050 crore turnover this fiscal.
CERA Sanitaryware is pushing premiumisation via luxury brand CERA Luxe, targeting to double its ₹40 crore revenue, while expanding Style Gallery stores by 100 and targeting 15% overall growth this fiscal year in India.
Why this matters
CERA is shifting toward the premium end of sanitaryware, using CERA Luxe and Style Gallery expansion to capture higher-margin demand while scaling total revenue by 15% on a ₹2,050 crore base.
Retail-brand signals steady at 2,479 over the last 90 days.