Chef Harpal Singh Sokhi joins Inchi as investor and brand ambassador

Melting Pot Food Products has appointed Chef Harpal Singh Sokhi as investor, brand ambassador and culinary partner for its Indo-Chinese FMCG brand, Inchi. The company aims to scale operations beyond ₹500 crore over the next five years through product innovation and wider household adoption.

— Source publishedThu, 3 Sept, 2026, 19:02 IST·First seen Thu, 3 Sept, 2026, 19:12 IST·Source The Hindu BusinessLine

What happened

Melting Pot Food Products has appointed Chef Harpal Singh Sokhi as investor, brand ambassador and culinary partner for Inchi, its Indo-Chinese FMCG brand. The

Key facts

  • Established in 2017
  • Over 100 products
  • Target to scale operations to over ₹500 crore in 5 years
  • Three directors each with over two decades of experience

Why this matters

Inchi’s chef-led investor partnership highlights the strategic value of culinary IP, trusted ambassadors and differentiated flavor platforms in scaling regional packaged-food categories nationally.

What to watch

  • New product launches carrying Chef Sokhi's name, recipes or on-pack endorsement.
  • Distribution additions across national modern trade, regional general trade, quick commerce and e-commerce platforms.
  • Evidence of funding, manufacturing-capacity investment or new state-level distribution appointments.
  • Reported sales run rate, retailer reorders and progress toward the stated ₹500 crore scale target.
  • Competitive responses from Ching's Secret, Wai Wai, Knorr, regional sauce brands and private labels.
  • Consumer feedback on taste authenticity, preparation convenience, pricing and repeat-buy behavior.
  • Launch chef-co-created, easy-to-prepare Indo-Chinese SKUs with clear meal-occasion positioning.
  • Build a content-to-commerce funnel using recipes, short-form video, retail demos and marketplace bundles.
  • Prioritize general trade expansion in tier 2 and tier 3 cities alongside modern trade and quick commerce.
  • Use the investor relationship to support distributor confidence and potentially raise growth capital.
  • Track repeat purchase by SKU and city before broadening the portfolio or taking on deep trade promotions.