Chtrbox CEO calls ASCI report 'uncomfortable but necessary' as 76% of top creators flagged for ad violations
Post-IPO Chtrbox head Raj Mishra backs ASCI's crackdown on 1,609 misleading influencer ads, with 97.3% of violations on digital. Flags shift to performance-linked deals forcing rate rationalisation, and positions AI influencers as complements to human creators in the $250B global creator economy.
What happened
Chtrbox CEO Raj Mishra discusses post-IPO outlook for India's creator economy, ASCI's flagging of misleading influencer ads, brands' shift to performance-linked
Key facts
- ₹84.22 crore FY26 revenue
- 42% revenue growth
- ₹9.2 crore net profit
- 104 creators
- 1,609 influencer ads flagged
- 76% top creators flagged
- 97.3% violations on digital
- $250 billion global creator economy
Why this matters
The ASCI-driven shakeout creates buy-side opportunities in compliance tech, AI-influencer platforms, and sub-scale creator agencies that can't absorb governance costs—prioritize tuck-ins that add measurement and brand-safety IP.