Citi, Jefferies retain Buy on Crompton as premiumisation and new bets drive growth outlook

Citi and Jefferies retained Buy ratings on Crompton Greaves Consumer Electricals, flagging premium fans, price-led growth, solar rooftop, wires and a Butterfly turnaround. Crompton is targeting 15% revenue CAGR in FY26-FY31, with new businesses contributing 20% of FY31 revenue.

— Source published Fri, 21 Aug, 2026, 07:14 IST · First seen Fri, 21 Aug, 2026, 08:22 IST · Source NDTV Profit

What happened

Crompton Greaves Consumer Electricals · Jefferies and Citi retained Buy ratings on Crompton Consumer, citing premiumisation, price hikes, solar rooftop and

Key facts

  • Jefferies target price: Rs 330
  • Citi target price: Rs 400
  • Crompton targets 2x sales over five years
  • Crompton operating-margin target: 11-12%
  • Premium fans mix: 25%
  • Average price hikes in lead categories: 14% in one year
  • Estimated FY26-29 EPS CAGR: over 18%
  • Crompton revenue target CAGR: 15% for FY26-31
  • New businesses expected to contribute 20% of FY31 revenue

Why this matters

Crompton’s push into solar rooftop, wires and a Butterfly turnaround highlights a strategy of using adjacencies and portfolio integration to reduce reliance on core appliances.

What to watch

  • Quarterly volume growth versus price-led growth in fans, pumps, appliances and lighting.
  • Premium-product mix, average selling price growth and gross-margin movement.
  • Revenue growth and profitability disclosures for solar rooftop, wires and Butterfly.
  • Evidence that new businesses are progressing toward 20% of FY31 revenue.
  • Summer temperatures, monsoon conditions, housing activity and festive-season demand.
  • Copper, aluminium, steel and freight-cost movements, and Crompton’s ability to pass them through.
  • Competitive pricing actions from Havells, Bajaj Electricals, Orient Electric, V-Guard and unorganised players.
  • Dealer additions, e-commerce penetration, working-capital trends and inventory levels.
  • Increase premium-fan launches, model refreshes and retail merchandising to raise mix and realization.
  • Deploy capital and channel partnerships into rooftop solar and wires, seeking cross-selling through existing electrical distribution.
  • Accelerate Butterfly turnaround through product rationalisation, supply-chain efficiencies and expanded distribution.
  • Use targeted promotions and financing offers during summer and festive demand periods while protecting premium-category pricing.
  • Brokerages and investors will increasingly assess progress through category-level growth, premium mix, new-business revenue and margin trajectory rather than headline revenue alone.