CityMall pushes into Bengal, Jaipur, Punjab as grocery drives 80% of ₹120 cr monthly GMV
Tier-2 value retailer CityMall is expanding beyond its 18-city base into West Bengal, Jaipur and Punjab, leaning on next-day grocery delivery to households earning ₹25-30k. Private labels already 40% of sales (target 60-65%), priced 15% cheaper at 15% higher margin. Eyes profitability in 18 months with 4-5x headroom.
CityMall plans expansion into West Bengal, Jaipur and Punjab, targeting value-conscious tier-2 households with next-day grocery delivery. Grocery drives 80% of its ₹120 crore monthly GMV; private labels contribute 40%. Company-wide profitability expected in 18 months.