CityMall pushes into Bengal, Jaipur, Punjab as grocery drives 80% of ₹120 cr monthly GMV

Tier-2 value retailer CityMall is expanding beyond its 18-city base into West Bengal, Jaipur and Punjab, leaning on next-day grocery delivery to households earning ₹25-30k. Private labels already 40% of sales (target 60-65%), priced 15% cheaper at 15% higher margin. Eyes profitability in 18 months with 4-5x headroom.

— FiledWed, 13 May, 2026, 20:42 IST·First seen Wed, 13 May, 2026, 20:40 IST·Source The Hindu BusinessLine

What happened

CityMall plans expansion into West Bengal, Jaipur and Punjab, targeting value-conscious tier-2 households with next-day grocery delivery. Grocery drives 80% of

Key facts

  • 80% grocery share
  • 18 cities
  • 70,000 daily orders
  • AOV ₹450-500
  • monthly GMV ₹120 crore
  • 12 lakh MTU
  • target HH income ₹25,000-30,000
  • private labels 40% (target 60-65%)
  • 15% cheaper
  • 15% higher margin
  • ₹50 per order supply-chain cost
  • 4-5x growth headroom

Why this matters

CityMall's expansion into three new geographies while grocery hits 80% of GMV signals a consolidation window for regional value-retail and private-label supply partnerships.