Clog London raises seed funding to pursue 100+ store India network
Mass-premium footwear brand Clog London has secured seed funding from VG Angels to strengthen inventory and product development and scale its retail-first omnichannel model, with a focus on Tier 2 and Tier 3 markets.
What happened
Indian mass-premium footwear brand Clog London raised seed funding from VG Angels to expand its retail-first omnichannel model, strengthen inventory and
Key facts
- 100+ stores
- Founded in 2018
- Pilot EBO launched in 2023
Why this matters
Clog London’s funding and 100+ store ambition make it a growing footwear platform to watch for partnerships in sourcing, franchise operations, retail real estate and last-mile omnichannel capabilities.
What to watch
- Number of exclusive brand outlets opened in the next 12 months and the mix of company-owned versus franchised locations.
- Reported same-store sales, payback period, gross margin and inventory-turn metrics from early outlets.
- New marketplace, department-store, mall operator or regional franchise partnerships.
- Evidence of additional fundraising, debt facilities or strategic investors needed to finance rollout.
- Discount intensity and competitor store expansion among value and mass-premium footwear brands in Tier 2 and Tier 3 cities.
- Open additional outlets in a limited number of regional city clusters before expanding nationally.
- Increase footwear SKU depth, size availability and replenishment capability using the new capital.
- Build a franchise or channel-partner program to fund the majority of the planned store network.
- Use exclusive outlets as fulfillment and returns hubs to support omnichannel sales in underserved markets.
- Seek a larger pre-Series A or strategic retail investment once unit economics from initial stores are demonstrated.