Coca-Cola's Project Unnati locks in Tamil Nadu mango pulp supply via high-density farming
Coca-Cola Foundation's Project Unnati is scaling ultra high-density mango cultivation across Theni, Dindigul, Dharmapuri and Krishnagiri, lifting yields to 10-12 tonnes/acre and cutting water use 40-50%. The program covers 2,000 farmers and targets 55,000 hectares, securing pulp inputs for Maaza and other beverages.
Coca-Cola Foundation's Project Unnati is boosting Tamil Nadu mango yields via ultra high-density planting and drip irrigation, securing pulp supply for the beverage giant while expanding across Theni, Dindigul, Dharmapuri and Krishnagiri districts.
Why this matters
Coca-Cola is deepening backward integration in India by locking in agricultural inputs for Maaza, its largest juice brand, while positioning Project Unnati as a sustainability and farmer-income story.
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