Coloured gemstone jewellery demand jumps 30% as Tanishq, others pivot from plain gold
Affluent and younger Indian buyers drive a 20% YoY price rise and 30% demand surge in coloured gemstone jewellery. Tanishq's Hues collection (200+ designs, 70% under ₹2.5 lakh) and jewellers in Jaipur, Delhi and Mumbai expand inventory 30% ahead of the 2026 festive/wedding season, even as gold and silver prices ease.
What happened
Coloured gemstone jewellery demand surges 30% and prices rise 20% as affluent and younger Indian buyers shift from plain gold. Tanishq's new Hues collection and
Key facts
- prices up 20% YoY
- demand up 30%
- inventory up 30%
- Hues 200+ designs
- 70% priced below ₹2.5 lakh
- 40% of Kumari portfolio
- global market $5.7B by 2035
- gold ₹1,38,630/10g down 1.3%
- silver ₹2,20,745/kg down 0.85%
Why this matters
Consider acquisitions or supply partnerships with Jaipur, Delhi and Mumbai gemstone specialists to secure sourcing and design depth as the category scales toward the 2026 season.
What to watch
- Gold price direction into Q3-Q4 2026 (reversal risks demand shift)
- Coloured gemstone import volumes and rough-stone price moves
- Festive/wedding season booking momentum Sep-Nov 2026
- Discounting or clearance signals indicating over-inventory
- New treatment/disclosure regulation or consumer-trust incidents
- Track competitor launches: CaratLane, Kalyan, Malabar coloured-stone lines and pricing tiers within 1-2 quarters
- Monitor Tanishq Hues sell-through and reorder rates as leading demand indicator
- Watch Jaipur wholesale gemstone price indices and import data for supply tightness
- Assess certification/branding plays (lab reports, origin disclosure) as differentiation moat