Comet raises Rs 100 crore Series B to accelerate India store expansion

What to watch

• Number and location quality of store openings versus the target of 10 stores by September 2026.
• Evidence of store-level profitability, sales per square foot, repeat purchase rates and online sales uplift in cities with stores.
• Expansion of assortment into new footwear categories and the proportion of revenue coming from non-core sneakers.
• Inventory turns, markdown intensity and availability of key sizes during launch periods.
• Follow-on hiring in retail operations, merchandising, supply chain, technology and product development.
• Competitive responses from Indian sneaker D2C brands, global sportswear labels and multi-brand sneaker retailers.
• Open flagship-led stores in Bengaluru, Mumbai, Delhi NCR and other high-spending sneaker markets before expanding into smaller cities.
• Use physical stores as omnichannel fulfillment, exchange and community hubs to improve conversion and lower customer-acquisition dependence.
• Expand beyond core sneakers into lower-risk repeat-purchase categories such as slides, apparel, accessories and care products.
• Invest in demand forecasting, size-and-fit data and replenishment systems to reduce stockouts in popular sizes and markdown risk in slower designs.
• Pursue selective collaborations and offline events to maintain cultural relevance as the store network becomes more mainstream.