Consumer durables localisation could add Rs 50,000 crore in value by 2030: BCG-CII

India’s consumer durables market is projected to grow 8-10% annually to Rs 3-3.25 lakh crore by 2030. BCG and CII estimate faster localisation of components for TVs, ACs, refrigerators and washing machines could unlock Rs 40,000-50,000 crore in domestic value addition.

— Source publishedThu, 24 Sept, 2026, 15:11 IST·First seen Thu, 24 Sept, 2026, 15:18 IST·Source ET Small Business

What happened

India consumer durables sector · BCG-CII projects India’s consumer durables market will reach Rs 3-3.25 lakh crore by 2030. Faster component localisation could

Key facts

  • 8-10% annual market growth projected
  • Rs 3-3.25 lakh crore market size by 2030
  • Rs 40,000-50,000 crore domestic value-addition opportunity
  • Domestic value addition could rise from 50-55% to 65-70% by 2030
  • 25-70% current localisation across categories

What changed

BCG-CII projects India’s consumer durables market will reach Rs 3-3.25 lakh crore by 2030. Faster component localisation could unlock Rs 40,000-50,000 crore in domestic value addition, especially across TVs, air conditioners, refrigerators and washing machines.

Why this matters

Accelerate local sourcing and supplier development in TVs, ACs, refrigerators and washing machines to capture the projected rise in domestic value addition from 50-55% to 65-70% by 2030.