Country Delight Pulls Rs 65 Cr Debt From Alteria as It Tests 10-Min Delivery
The Gurugram-based dairy and daily essentials D2C brand has raised Rs 65 crore in NCDs from Alteria Capital, months after a Rs 212.5 crore Series E. The capital lands as Country Delight pilots 10-15 minute quick commerce in Gurugram, squaring off against Zepto, Blinkit, and Instamart.
What happened
Country Delight raised Rs 65 crore in NCDs from Alteria Capital for general corporate use. The dairy and daily essentials D2C brand recently piloted 10-15
Key facts
- Rs 65 crore NCD raise
- 6,500 NCDs at Rs 1 lakh face value
- Rs 212.5 crore Series E in March 2025
- $220 million raised to date
- 1.5 million customers
- 25+ cities
- Temasek 13.63% stake
- FY24 revenue Rs 1,380 crore
- FY23 revenue Rs 917 crore
- FY23 loss Rs 260 crore
Why this matters
Country Delight's move into 10-15 min delivery turns it from a category-adjacent D2C player into a direct quick-commerce competitor, opening potential partnership or acquisition angles for incumbents seeking subscription stickiness in dairy and essentials.
Also reported by
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