Cricketers Ishant Sharma, Yuzvendra Chahal launch D2C hydration brand AQUON
Delhi-based startup Kiyas Lab markets AQUON electrolyte sachets across four flavours, priced Rs 299-1,080. Each serving carries 500mg taurine, 5 electrolytes, 8 vitamins at 10 kcal, sold direct via brand website as India's hydration segment heats up.
What happened
Cricketers Ishant Sharma and Yuzvendra Chahal launch D2C hydration brand AQUON, marketed by Delhi-based startup Kiyas Lab. Electrolyte sachets sold via brand
Key facts
- 500 mg taurine
- 10 kcal per serving
- Rs 299 for six sachets
- Rs 399 for eight-sachet pack
- Rs 1,080 for 24 sachets
- 5 electrolytes
- 8 vitamins
- 4 flavours
Why this matters
AQUON is an early-stage, athlete-branded D2C hydration startup worth watching as a potential acquisition or partnership target should it demonstrate traction in India's expanding functional beverage segment.
What to watch
- AQUON appearing on marketplaces or modern-trade shelves
- Competitor price cuts or new celebrity-backed hydration launches
- FSSAI notice or reformulation of taurine/vitamin claims
- Funding raise or FMCG major taking a stake
- Repeat-purchase or churn signals from D2C reviews
- Watch for quick-commerce (Blinkit/Zepto/Swiggy Instamart) listing announcements
- Track flavour SKU expansion and any subscription/bundle pricing
- Monitor influencer/athlete tie-in campaigns around IPL window
- Look for seed/pre-Series A funding round disclosure by Kiyas Lab