Croma launches 'Everything Apple' sale with steep effective prices on MacBook Air M5, iPhone 17
Tata-owned Croma is running an 'Everything Apple' sale across stores and online until June 14, stacking bank cashback, exchange bonuses and Tata Neu Coins to push effective prices on MacBook Air M5 to Rs 73,540 (vs Rs 1,19,900) and iPhone 17 to Rs 44,768 (vs Rs 82,900), with accessories worth Rs 12,500 bundled in.
What happened
Croma launches 'Everything Apple' sale across stores and online till June 14, offering steep effective prices on MacBook Air M5, iPhone 17, MacBook Neo and
Key facts
- MacBook Air M5 effective Rs 73,540 vs Rs 1,19,900
- iPhone 17 effective Rs 44,768 vs Rs 82,900
- MacBook Neo Rs 38,440 vs Rs 69,900
- accessories worth Rs 12,500
Why this matters
The promotion underscores Tata's willingness to weaponize cross-entity rewards (Neu Coins + Tata bank tie-ups) as a competitive moat against Reliance Digital and Vijay Sales, raising the strategic value of any acquisition that plugs into the Neu loyalty stack.