Dabur challenges FSSAI order targeting food labels with ‘100%’ claims
Dabur India has moved the Delhi High Court against an FSSAI order halting sales of food products carrying claims such as “100%” pure, natural or organic. The dispute raises fresh scrutiny for FMCG brands using absolute purity and organic-label messaging.
Dabur India has challenged FSSAI’s order halting sales of food products bearing “100%” purity, natural, organic or related claims. The regulator cited misleading advertising and alleged organic-labelling violations, requiring an action-taken report within 15 days.
Why this matters
The court challenge follows Dabur’s disclosure that a USFDA warning at its Silvassa plant had limited impact on private-label exports, while the company targets double-digit FY27 revenue growth amid inflation and geopolitical risks.
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