Dabur claims #2 oral care slot in Modern Trade as Gel surges 50%+ and Meswak rides Nagarjuna push
Dabur's oral care portfolio grew 9.1% in Modern Trade pan-India, vaulting it to #2 behind Colgate. Gel variants jumped 50%+ y-o-y, Meswak rose 16% on South-led celebrity marketing, and herbal outpaced non-herbal (7% vs 5%). Next move: plug sensitive and whitening whitespace.
What happened
Dabur claims #2 spot in oral care in Modern Trade pan-India, with 9.1% segment growth. Gel portfolio up 50%+, Meswak up 16% backed by Nagarjuna endorsement in
Key facts
- 9.1% growth
- 50%+ Gel y-o-y growth
- 7% herbal category growth
- 5% non-herbal growth
- 16% Meswak growth
Why this matters
Whitespace in sensitive and whitening segments opens a tuck-in M&A or licensing window to accelerate Dabur's oral care ascent before Colgate retaliates.