Dabur revives NewU chain with 12-15 new stores this fiscal, eyes 200 outlets
Dabur is restarting its NewU beauty and personal care retail format after a pause, targeting 12-15 stores this fiscal across Delhi, Bangalore and Hyderabad. The chain, currently at 11 stores, is backed by a long-term Rs 140 crore investment and a 200-outlet ambition, with 1,000 sq ft formats stocking around 20,000 products.
What happened
Dabur is reviving its NewU retail chain after a pause, planning 12-15 stores this fiscal across Delhi, Bangalore and Hyderabad, with a long-term goal of 200
Key facts
- 12-15 stores this fiscal
- 200 outlets planned
- Rs 140 crore investment
- 1,000 sq ft per store
- 20,000 products
- 11 NewU stores currently
Why this matters
The NewU revival positions Dabur to build proprietary distribution in beauty and personal care, potentially reshaping partnership, private-label and acquisition dynamics across the specialty retail landscape.
What to watch
- Actual store count vs 12-15 target by fiscal year-end
- Same-store sales and per-store payback commentary in Dabur earnings calls
- Competitive store openings by Nykaa Tira, Reliance Tira, and Shoppers Stop beauty
- Any revision to the Rs 140 crore capex or 200-outlet timeline
- Quick-commerce beauty penetration in the same metros
- Sign anchor mall and high-street leases in target metros before festive season
- Build a NewU app/website and marketplace listings to create omnichannel loop
- Negotiate supplier terms for the ~20,000-SKU multi-brand assortment beyond Dabur's own portfolio
- Pilot loyalty program and private-label beauty lines to lift store margins