Dabur revives NewU retail chain, plans 12-15 new stores this fiscal
After a pause, Dabur is restarting its NewU beauty and personal care retail venture with 12-15 new outlets this financial year across Delhi, Bangalore and Hyderabad. Using a revenue-sharing model on ~1,000 sq ft stores, the company targets 200 outlets long-term backed by a Rs 140 crore investment.
What happened
Dabur is reviving its NewU retail venture after a pause, planning 12-15 new stores this fiscal across Delhi, Bangalore and Hyderabad, using a revenue-sharing
Key facts
- 12-15 stores this fiscal
- 20-25 initially planned
- 11 current stores
- 1,000 sq ft per store
- 200 outlets planned
- Rs 140 crore total investment
- 20,000 products per store
Why this matters
The revival of NewU as an omnichannel beauty retail play reshapes Dabur's distribution footprint and could open partnership, franchise, or acquisition angles in the BPC retail space.
What to watch
- Actual store count vs the 12-15 fiscal guidance by Q4
- Same-store sales and revenue-per-sqft disclosures in Dabur earnings commentary
- Competitive store openings by Nykaa, Tira, Reliance Tira and Shoppers Stop in the same metros
- Any change in the Rs 140 crore investment envelope or shift to franchise-led model
- Private-label vs third-party brand mix inside NewU stores
- Sign real-estate revenue-share deals in high-footfall malls and high-street corridors across the three launch metros
- Anchor NewU stores with Dabur's own beauty/personal-care portfolio plus third-party brands to build a curated multi-brand proposition
- Layer in loyalty and omnichannel (app, click-and-collect) to defend against pure online beauty players
- Stagger openings quarter-by-quarter to test store formats before committing to the 200-store trajectory