Dabur revives NewU retail chain, plans 12-15 new stores this fiscal
Dabur is reviving its NewU beauty and wellness retail venture with 12-15 new stores this fiscal year across Delhi, Bangalore and Hyderabad. The company targets 200 outlets backed by a Rs 140 crore investment, using a revenue-sharing model with 1,000 sq ft stores stocking 20,000 products.
What happened
Dabur (NewU) · Dabur revives its NewU retail venture, planning 12-15 stores this fiscal year across Delhi, Bangalore and Hyderabad, targeting 200 outlets with
Key facts
- 15 stores this fiscal year
- 12-15 stores
- 11 NewU stores currently
- 200 outlets planned
- Rs 140 crore investment
- 1,000 sq ft per store
- 20,000 products
Why this matters
The NewU revival positions Dabur to build a captive omnichannel beauty distribution channel, creating potential for private-label expansion, brand acquisitions, or partnerships to fill the 20,000-product assortment as the chain scales.
What to watch
- Same-store sales and per-sqft revenue after first 15 stores open
- Share of Dabur private-label vs third-party brands in mix
- Competitor store openings (Tira, Nykaa, Reliance) in target metros
- Any revision to the Rs 140 crore or 200-store guidance in earnings calls
- Sign revenue-share leases in high-footfall metro malls and high streets
- Push Dabur/private-label beauty and wellness SKUs into NewU shelves
- Layer in an app/quick-commerce tie-up to build omnichannel loyalty
- Recruit store-ops and franchise partners for the 200-outlet path