Dabur sets up IT and Digital Marketing GCCs to drive AI-led modernisation
Dabur India has launched two global capability centres — an IT GCC focused on cybersecurity, cloud and GenAI modernisation, and a Digital Marketing GCC building in-house MarTech with AI and data to power personalised consumer engagement across India and international markets.
What happened
Dabur India launched two global capability centres — an IT GCC for cybersecurity, cloud and GenAI-led modernisation, and a Digital Marketing GCC building
Why this matters
Dabur's GCC stand-up creates demand signals for MarTech, GenAI tooling and cybersecurity vendors, while raising the bar for FMCG peers still outsourcing digital capability.