Dabur sets up twin global capability centres for IT and digital marketing
Dabur India is launching two GCCs — one for cybersecurity, cloud and GenAI-led IT modernisation, and another to build in-house MarTech with AI and automation for personalised consumer engagement across Indian and global markets.
What happened
Dabur India is establishing two global capability centres — an IT GCC for cybersecurity, cloud and GenAI-led modernisation, and a Digital Marketing GCC building
Why this matters
Dabur's GCC build-out reframes the FMCG-tech talent map and could pressure peers toward acqui-hires of MarTech, GenAI and cloud boutiques to avoid ceding consumer-data advantage.