Dark patterns on Indian marketplaces cost consumers up to $2.9B annually: Datum Intelligence
A new Datum Intelligence report estimates manipulative UX practices on Indian online marketplaces drain Rs. 25,000-28,000 crore (up to US $2.9 billion) from consumers each year, flagging mounting financial and reputational risk for the country's digital commerce ecosystem.
What happened
Datum Intelligence report estimates dark patterns on Indian online marketplaces cost consumers Rs. 25,000-28,000 crore (up to US $2.9 billion) annually, posing
Key facts
- Rs. 25,000 crore (US $2.62 billion)
- Rs. 28,000 crore
- US $2.9 billion
Why this matters
Compliance-tech and consent-UX vendors become attractive bolt-ons as Indian marketplaces race to remediate manipulative flows ahead of regulator action.