Decathlon India’s B2B business grows 20-fold in five years
Decathlon India’s B2B and wholesale business has expanded 20-fold over five years and now contributes about 10% of revenue. The retailer reported Rs 4,133.10 crore in FY2025 revenue from operations, according to RoC filings cited by Apparel Resources.
What happened
Decathlon India’s B2B/wholesale business has grown 20-fold in five years and contributes about 10% of revenue. Its FY2025 revenue from operations was Rs
Key facts
- B2B business expanded 20-fold over five years
- B2B business accounts for around 10% of total revenue
- Revenue from operations: Rs 4,133.10 crore in FY ended March 31, 2025
What changed
Decathlon India’s B2B/wholesale business has grown 20-fold in five years and contributes about 10% of revenue. Its FY2025 revenue from operations was Rs 4,133.10 crore, according to RoC filings.
Why this matters
Decathlon India’s 20-fold B2B expansion shows institutional and wholesale channels can become a meaningful growth engine alongside stores and e-commerce, now accounting for roughly 10% of revenue.
What to watch
- B2B revenue share moving above 12-15% of Decathlon India sales.
- Disclosure of major school, university, corporate, sports-league or government supply partnerships.
- Changes in inventory days, receivables days and operating margins as wholesale scales.
- Launch of institutional customization, uniform, equipment-rental or maintenance offerings.
- Competitor responses from Amazon Business, Myntra, Adidas, Puma, Nivia and domestic team-sports suppliers.