Delhi court rejects Pernod Ricard's licence plea, locking world's #2 spirits group out of capital
An Indian court denied Pernod Ricard's bid for a New Delhi liquor licence, citing its accused status in an ongoing policy probe. Delhi once delivered 5% of Pernod's India sales — its largest market by volume globally — extending a multi-year freeze in the capital and pressuring the $65B group's growth runway.
What happened
Delhi court rejected Pernod Ricard's plea for a liquor licence in New Delhi, citing its status as accused in a liquor policy probe. India is Pernod's largest
Key facts
- $65 billion
- 5%
- $314 million
Why this matters
Regulatory overhang sharpens the case for non-Delhi route-to-market partnerships or premium portfolio M&A to offset the locked capital channel and diversify state-level exposure.