Delhi HC bars Google from selling Hindware trademark as ad keyword to rivals
Delhi High Court rejected Google's intermediary defence, ruling it cannot let competitors bid on Hindware's trademarked keywords in Google Ads. The precedent threatens a core performance-marketing tactic across Indian ecommerce, fintech, food delivery, travel and D2C brands.
Delhi HC ruled Google cannot allow rivals to bid on Hindware's trademarked keyword in Google Ads, rejecting its intermediary defence. The judgment could reshape competitor keyword bidding across Indian ecommerce, fintech, food delivery, travel and D2C performance marketing.
Why this matters
Hindware secures a landmark trademark protection ruling that reshapes how Google Ads can monetise brand keywords in India, with spillover risk for every D2C and category leader running defensive paid search.
Retail-brand signals steady at 711 in the last 90 days, signalling sustained brand-protection activity.