Delhi HC fines Google for Hindware trademark breach in AdWords keyword auction
Delhi High Court ruled Google infringed Hindware's trademark by auctioning its brand name as an AdWords keyword, awarding $31,600 in damages. Indian retailers including Zerodha and Shaadi.com backed the verdict, which could reshape paid-search economics and brand-bidding rules for online advertisers in India.
Delhi High Court ruled Google infringed Hindware's trademark by auctioning its name as an AdWords keyword, ordering $31,600 damages. Indian brands including Zerodha and Shaadi.com welcomed the ruling, which could reshape online ad economics for retailers.