Delhi HC holds Google liable for letting rivals bid on Hindware trademark in Ads
Delhi High Court ruled Google committed trademark infringement by permitting competitors to bid on Hindware's trademarked keywords in Google Ads. Zerodha's Nithin Kamath flagged the verdict as a potential reset for digital advertising rules affecting Indian retail brands and startups.
What happened
Delhi High Court ruled Google liable for trademark infringement for allowing competitors to bid on Hindware's trademarked keyword in Google Ads. Zerodha's
Key facts
- May 22, 2026
Why this matters
Pressure-test trademark protection clauses and indemnities in any India ad-platform or retail acquisition diligence given the Hindware ruling.