Delhi HC orders Flipkart to fix 'latching on' loophole after Shapermen counterfeit suit
Delhi High Court ruled Flipkart's 'latching on' feature enables passing off, siding with shapewear brand Shapermen against counterfeit sellers piggybacking on genuine listings. Court mandated delisting within 72 hours of brand notice and seller identity disclosure within 7 days, raising compliance stakes for marketplace operators.
What happened
Delhi High Court ruled Flipkart's 'latching on' feature enables passing off, after shapewear brand Shapermen sued over counterfeit sellers misusing its
Key facts
- Rs 90-230
- Rs 1299
- 72 hours
- 7 days
Why this matters
Counterfeit-detection, seller-KYC, and brand-protection SaaS vendors just became must-have bolt-ons for any India e-commerce play, with M&A premiums likely for tools that automate the 72-hour and 7-day clocks.