Delhi NCR Tops India's D2C Hub Rankings With $3.5 Bn Across 434 Deals Since 2015

Delhi NCR leads India's D2C funding league with $3.5 Bn across 434 deals, edging out Bengaluru ($3.4 Bn) and Mumbai ($2 Bn). Top-3 cities captured 89% of $10 Bn total D2C funding. D2C projected to capture 86% of the $285 Bn ecommerce GMV addition through 2031, growing at 37% CAGR versus 22% for broader ecommerce.

— Filed Wed, 13 May, 2026, 23:43 IST · Source Inc42 · Updated

Delhi NCR leads India's D2C hub rankings with $3.5 Bn across 434 deals since 2015; top-3 cities captured 89% of $10 Bn funding. D2C projected to capture 86% of $285 Bn ecommerce GMV addition through 2031.