Delhivery Acquires Retail Tech Startup Primaseller in Push Beyond Logistics
Logistics unicorn Delhivery has acquired retail technology startup Primaseller, marking a move beyond its core logistics business into retail tech. Deal value and other specifics were not disclosed.
Logistics unicorn Delhivery acquired retail tech startup Primaseller, expanding beyond core logistics into retail technology. Deal value and other specifics were not disclosed in the source.
Why this matters
The Primaseller acquisition extends Delhivery beyond logistics into retail tech, deepening its omnichannel play and boosting ecommerce capabilities, consistent with its recent expansion moves.
Retail-company signals are accelerating, up 794800% QoQ.