Delhivery's 2021 acquisition of retail tech platform Primaseller resurfaces, spotlighting seller capabilities push
Indian logistics company Delhivery acquired Primaseller, a retail technology platform serving e-commerce sellers, back in March 2021, adding tools that could deepen its support for merchants across sales channels and fulfilment.
What happened
Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for retail and e-commerce sellers.
Why this matters
Primaseller adds a seller-facing technology layer that strengthens Delhivery’s omni-channel proposition and may make further commerce-software acquisitions strategically relevant.