Delsey Paris plans India innovation blitz, eyes backpacks to challenge Safari, VIP, Mokobara
French luggage maker, with India as its fifth-largest market, will double marketing spend, open 8-10 stores yearly and target 25% revenue from non-luggage by 2028. FY25 India revenue stood at ₹56.2 cr in a ₹20,000-25,000 cr organised market growing 20% annually.
What happened
Delsey Paris, with India as its fifth-largest market, plans innovation push, doubled marketing spend, 8-10 new stores yearly, and entry into
Key facts
- 150+ points of sale
- 20% annual growth
- ₹56.2 crore FY25 revenue
- ₹2.6 crore FY25 profit
- 8-10 new stores/year
- 25% non-luggage by 2028
- ₹20,000-25,000 crore market
Why this matters
Delsey's pivot into backpacks and accessories opens partnership or acqui-hire windows with Indian D2C bag brands, while raising the strategic premium on Mokobara-style challengers as defensive M&A targets.