DGCA airport filming curbs threaten influencer playbook for Myntra, Swiggy, Zomato, IndiGo
Proposed restrictions on unauthorized filming across 155,000 airport posts could upend a creator economy that logged 26,000 influencer campaigns between Jan 2025 and Mar 2026. Brands from Air India to Uber India face a forced pivot toward destination-led storytelling.
What happened
DGCA's proposed restrictions on unauthorized airport filming could disrupt influencer marketing campaigns by brands like Myntra, Swiggy, Zomato, IndiGo, and Air
Key facts
- 155,000 airport posts
- 26,000 influencers
- Jan 2025-Mar 2026
Why this matters
Scope partnerships with tourism boards, hotel chains, and licensed airport media owners to lock in scarce, compliant filming inventory before rivals reprice the destination-content market.