Digital Tranzform launches PIXe phygital platform to scale in-store experiences in Tier 2/3 markets
PIXe arrives in three tiers — Interactive, Premium and Immersive — built for considered-purchase categories like jewellery, paints, beauty and home décor. Two home décor clients are already live, with rollout aimed at Indore, Jaipur, Kochi and Ahmedabad as brands chase experiential parity beyond metros.
What happened
Digital Tranzform launched PIXe, a phygital in-store experience platform offered in three tiers (Interactive, Premium, Immersive) to help brands scale
Key facts
- 3 tiers
Why this matters
Digital Tranzform's tiered phygital IP plus Tier 2/3 beachhead makes it a tuck-in candidate for retail-tech platforms or experiential agencies lacking considered-purchase depth.