Dish TV bets on VZY smart TVs, e-commerce and content to offset DTH decline

Dish TV is diversifying beyond its shrinking DTH base through VZY smart TVs, ShopZop e-commerce, Watcho and Content India. VZY has crossed ₹100 crore, as the company seeks new revenue and subscriber-retention levers after FY26 revenue fell 25.84% to ₹1,162.61 crore and EBITDA remained negative.

— Source publishedSun, 13 Sept, 2026, 11:04 IST·First seen Sun, 13 Sept, 2026, 11:09 IST·Source Business Standard · Companies

What happened

Dish TV is repositioning amid declining DTH subscriptions, expanding smart TVs, e-commerce and content platforms. Its VZY smart-TV business crossed ₹100 crore,

Key facts

  • FY26 revenue: ₹1,162.61 crore
  • FY26 year-on-year revenue decline: 25.84%
  • Negative EBITDA in FY26
  • VZY TV crossed ₹100 crore
  • Dish TV became debt-free in 2023

What changed

Dish TV is repositioning amid declining DTH subscriptions, expanding smart TVs, e-commerce and content platforms. Its VZY smart-TV business crossed ₹100 crore, while ShopZop, Watcho and Content India are expected to create new revenue streams and improve subscriber retention.

Why this matters

Dish TV’s VZY smart-TV traction gives management a credible diversification lever, but execution must quickly translate into margin improvement and DTH subscriber retention as the legacy base contracts.

What to watch

  • Quarterly VZY revenue growth, unit sales, gross margin and return/warranty costs after crossing ₹100 crore revenue.
  • Whether VZY sales are primarily own-brand retail sales or partnership-led distribution with limited working-capital exposure.
  • DTH net subscriber losses, ARPU trends, recharge activity and churn among households offered VZY or Watcho bundles.
  • Watcho active users, paid conversion, advertising yield and content costs.
  • ShopZop order frequency, customer acquisition spending, fulfillment economics and repeat-purchase rates.