DMart Splits Brokerages: Morgan Stanley, Bernstein Bullish (~Rs 5000) as Citi Cuts to Rs 3400 on Quick-Commerce Threat

Avenue Supermarts faces a divided Street as quick-commerce pressures metro same-store sales growth. MS (TP Rs 5083) and Bernstein (Rs 5000) stay overweight on 80+ store expansion, while Citi flags a Sell (TP cut to Rs 3400). CarTrade also lands a UBS Buy (TP Rs 4000).

— Source publishedMon, 13 Jul, 2026, 06:53 IST·First seen Mon, 13 Jul, 2026, 07:06 IST·Source NDTV Profit

What happened

Avenue Supermarts (DMart) · Brokerages issue fresh calls on DMart amid rising quick-commerce pressure on metro SSSG: MS/Bernstein bullish (TP ~Rs 5000-5083),

Key facts

  • DMart TP Rs 5083 (MS OW)
  • DMart TP Rs 5000 (Bernstein)
  • DMart TP cut to Rs 3400 (Citi Sell)
  • 80+ store expansion
  • CarTrade TP Rs 4000 (UBS Buy)

Why this matters

The quick-commerce threat to metro sales strengthens the case for evaluating rapid-delivery capabilities or urban fulfillment partnerships to complement the store-led expansion model.

What to watch

  • Next earnings SSSG print (below ~5% confirms bear case)
  • Gross/EBITDA margin trajectory amid online push
  • Blinkit/Zepto/Instamart city expansion and discounting intensity
  • Additional brokerage TP revisions clustering high or low
  • Any management commentary on quick-commerce competitive response
  • Watch quarterly SSSG disclosure and metro vs non-metro split for q-comm impact evidence
  • Track DMart Ready (online) investment cadence and margin drag commentary
  • Monitor store addition run-rate vs the 80+ guidance for growth-offset credibility
  • Screen quick-commerce players' GMV growth in DMart catchment cities