DP Abhushan targets 51 stores and Rs 15,000 crore revenue by FY30
The jewellery retailer plans to expand from 12 to 51 stores by FY30, entering Gujarat, Chhattisgarh and Maharashtra while deepening its Madhya Pradesh and Rajasthan network through franchise and FOCO formats.
What happened
DP Abhushan plans to expand from 12 to 51 jewellery stores by FY30, entering Gujarat, Chhattisgarh and Maharashtra while deepening Madhya Pradesh and Rajasthan
Key facts
- Revenue target: Rs 15,000 crore by FY30
- FY26 revenue: Rs 4,065.13 crore
- Store target: 51 by FY30
- Current stores: 12
- Target presence: 7-8 states
- Expansion capex: around Rs 50 crore
- Current debt: Rs 180 crore
Why this matters
DP Abhushan’s entry into Gujarat, Chhattisgarh and Maharashtra makes franchise, FOCO, local real-estate and regional partnership opportunities increasingly relevant.
What to watch
- Quarterly net store additions versus the required pace of roughly 8-10 new stores annually through FY30.
- Mix of company-operated, FOCO and franchise stores, plus any change in the Rs 50 crore capex plan.
- Same-store sales growth and revenue per store as new outlets enter the base.
- Inventory days, debt, interest costs, gold-metal loan usage and operating cash-flow conversion.
- Early performance of Gujarat, Chhattisgarh and Maharashtra stores versus established Madhya Pradesh and Rajasthan locations.
- Gold-price movements, wedding-season demand, customer exchange activity and competitive store openings by national and regional jewellers.
- Prioritize cluster-based openings around existing Madhya Pradesh and Rajasthan strongholds before scaling farther into Gujarat and Maharashtra.
- Add franchisees selectively, with tighter controls on inventory, merchandising, pricing and customer-service standards.
- Expand gold-exchange, bridal, lightweight jewellery and digital lead-generation programs to improve new-store ramp-up.
- Secure additional working-capital and gold-metal financing capacity to support inventory across a fourfold larger network.
- Use FOCO stores in strategic urban markets to establish brand credibility before broader franchise rollout.