Dreame Technology signs Cristiano Ronaldo as global ambassador to push premium smart appliances in India
Chinese smart-home brand Dreame, in India since 2023 via Amazon with robotic and cordless vacuums, has named Cristiano Ronaldo global ambassador under a 'Dreame to Win' campaign. The deal signals a premium push backed by 6,004 patents as Dreame chases share in India's high-end appliance segment.
What happened
Dreame Technology, present in India since 2023 selling robotic vacuums, cordless vacuums and grooming products via Amazon, has named Cristiano Ronaldo as global
Key facts
- 6004 patents
- 2637 authorized
- 2183 invention patents
Why this matters
Dreame's aggressive brand-building suggests appetite for India distribution tie-ups or acquisitions in service networks and D2C appliance channels to convert celebrity pull into installed base.