DS Group lifts hospitality bet to Rs 1,500 cr, partners Marriott for W Hotels Delhi

FMCG major DS Group is scaling hospitality spend 50% to Rs 1,500 cr, anchored by a Rs 400 cr, 200-room W Hotels at Delhi Aerocity opening Sept 2027. Plans to double inventory to 2,000 keys by 2028-29 via brownfield buys and Northeast push, betting on India's 0.27 keys-per-1,000 gap vs 2.2 global.

— Source publishedWed, 17 Jun, 2026, 13:00 IST·First seen Wed, 17 Jun, 2026, 13:10 IST·Source ET Small Business

What happened

DS Group raises hospitality investment to Rs 1,500 crore from Rs 1,000 crore, partners Marriott for W Hotels Delhi Aerocity (Rs 400 cr, 200 rooms, opens Sept

Key facts

  • Rs 1,500 crore total hospitality investment
  • Rs 400 crore W Hotels Delhi
  • 200 rooms W Hotels
  • 375 rooms added FY27
  • 1,000 to 2,000 room inventory target
  • 6 current properties
  • 3-4% revenue contribution
  • 0.27 keys per 1,000 people India vs 2.2 global

Why this matters

Brownfield acquisition appetite plus Northeast expansion creates a window to shop distressed mid-scale assets or JV propositions to a buyer with fresh Rs 500 cr of headroom.