e2W retail sales hit record 1.94 lakh units in June, up 75% YoY: FADA
Electric two-wheeler retail sales in India surged to a record 1,93,735 units in June, up 75% YoY and 13.5% MoM, with penetration crossing 10.6%. TVS led with 47,064 units, followed by Bajaj at 43,306 and Ather at 31,230. Hero MotoCorp jumped 175.5% YoY, while Ola Electric fell 22% YoY as the only major maker to decline.
What happened
FADA · Electric two-wheeler retail sales in India hit a record 1.94 lakh units in June, up 75% YoY with penetration crossing 10%. TVS led, followed by Bajaj and
Key facts
- 1,93,735 units
- 13.5% MoM
- 75% YoY
- 10.6% penetration
- TVS 47,064 units
- Bajaj 43,306 units
- Ather 31,230 units
- Hero 21,820 units +175.5% YoY
- Ola 16,150 units -22% YoY
Why this matters
Rising penetration and fast-shifting market shares—especially Hero's ascent and Ola's slide—create partnership, supply-chain, and consolidation openings among mid-tier and struggling e2W players.
What to watch
- July-August FADA e2W monthly retail prints and penetration trend
- PM E-Drive / FAME subsidy policy changes or expiry signals
- Ola Electric quarterly deliveries, margins, and service-complaint data
- New model launches from Hero, TVS, Bajaj in sub-1 lakh segment
- Battery/cell input cost movements and localization progress
- Legacy OEMs expand rural/tier-2 dealer and charging footprint to widen the buyer funnel
- Ola Electric likely announces new models, price cuts, or service revamp to arrest decline
- Financing and battery-warranty bundles pushed to convert ICE two-wheeler buyers
- Component and cell suppliers scale capacity anticipating sustained volume
- Investors rotate toward profitable legacy EV plays over pure-play startups