Earthomadic scales Bihar artisan network after Kazari founder’s 42-store chain shutdown
Founded by former Kazari promoter Nagmani Roy, Earthomadic has trained 1,700 rural women and is building market access for natural-fibre home, accessory, furniture and lighting products. About 300 artisans are currently active across Bihar clusters.
What happened
Bihar-based Earthomadic is building a market-facing artisan brand after founder Nagmani Roy’s 42-store fashion chain Kazari shut during COVID. It has trained
Key facts
- Kazari grew to 42 stores
- 1,700 rural women trained
- about 300 active artisans
- Satpura cluster has about 130 water-hyacinth artisans
- around 30 sikki artisans in Rajapakar
- around 30 leather artisans in Belsar
- around Rs 1.5 crore business generated over four years
- three-to-five-year expansion plan
Why this matters
Earthomadic could be a partnership or acquisition pipeline candidate for home, décor and lifestyle groups seeking differentiated natural-fibre products, artisan provenance and Bihar-based supply access.
What to watch
- New marketplace listings, urban pop-ups, shop-in-shops or flagship-store announcements.
- Disclosure of annual revenue, repeat purchase rates, average order value or export sales.
- Partnerships with hospitality chains, interior firms, corporate gifting platforms or government procurement channels.
- Expansion in active artisan count beyond the current roughly 300 producers and evidence of year-round order flow.
- Investments in warehousing, design teams, standardized SKUs, logistics or digital commerce.
- Any return to rapid physical-store expansion, particularly given the founder's prior 42-store-chain shutdown.
- Launch tighter category capsules around high-repeat home decor, tableware, lighting and festive gifting rather than broad artisan assortments.
- Build a standardized cluster-to-warehouse quality-control and inventory system to reduce variation across natural-fibre products.
- Use premium marketplaces, design-led pop-ups and urban retail collaborations to validate demand before opening owned stores.
- Pursue B2B relationships with boutique hospitality, architects, interior designers and corporate gifting buyers.
- Develop traceability and artisan-impact storytelling that supports price premiums without relying solely on social-purpose messaging.
- Raise working capital or secure purchase-order financing to fund raw materials, production cycles and larger wholesale orders.